Entrepreneur magazine columnist Gail Goodman offers an insightful look into email marketing and its relevance in today’s social network marketing-crazy world. She argues that despite the rise of Twitter, LinkedIn, Facebook, blogging, and other Web 2.0 tools for direct marketing, she argues that they will not likely displace email soon.
Goodman points out several arguments in support of her case. Among them: email is still valuable for relationship-building and meaningful interaction and dialogue with customers. Also, social networking has its place as a complementary channel to the marketing mix, and research from MarketingSherpa seems to bear this out. Another is that young people continue to use email despite their fascination with social networking sites.
If you rely on Internet, email, or direct marketing in your business, then be sure to continue using email as well.
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